Glossary: 196 terms

Net Promoter Score

Abbreviation: NPS NPS is a metric used in customer experience to measure the loyalty of customers to a company. Net Promoter Score is the most used method in measuring customer experience. NPS was discovered by Fred Reichheld in 2003 …

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Network

It refers to transmission systems enabling information to be transmitted between different sites. Especially in the telecom sector, the healthy operation of the network directly affects the customer experience. In the network experience, two metrics are critically …

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Neuromarketing

Neuromarketing is an approach of creating marketing activities using neuroscience. It uses medical technologies such as functional Magnetic Resonance Imaging (fMRI) to study the brain’s responses to marketing stimuli. The effects of the reactions of …

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